Does Wix compress images? Yes, and on JPG images its AVIF is a median 16 percent smaller than its WebP, not 50
Yes. On 7 November 2026 we loaded 103 public Wix pages in Chrome 156 and asked Wix's image servers for 544 of the images on them, as three kinds of browser would. For JPG images, Chrome's AVIF weighed a median 3.1% of the media file, the public file at the image's bare address. Wix's SEO guide says AVIF files are "approximately 50% smaller than WebP". Across 358 JPG images, Wix's AVIF was a median 16.4% smaller than Wix's WebP of the same image, and 110 of the AVIFs were heavier. The full sentence is in Wix's SEO Hub guide to image optimization, published on 18 March 2026 and updated on 18 October: "AVIF files are approximately 50% smaller than WebP and can be up to 80% smaller than a standard JPEG without sacrificing visual quality." On Wix's supported file types page, a note under background images says images are "automatically converted to AVIF format on your live site". We tested the sentence two ways, as served and at the same quality score, and looked at the public file behind every image.